Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00939
VM0000939Silvermember939@example.test · +601110000939 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted In
Points Balance
1,902
Current loyalty balance
Lifetime Spend
RM 2,378
Across 19 visits
Total Visits
19
Since 2025-08-09
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
102d
2026-06-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,902 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 5
Outlet purchase
2026-06-17 · Member activity · RM 102.00
App session
2026-06-05 · OPLUMO Outlet 5
Points credited
2026-05-24 · Member activity · RM 115.60
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 5
Outlet purchase
2026-04-30 · Member activity · RM 129.20
Points credited
2026-04-18 · OPLUMO Outlet 5
Outlet purchase
2026-04-06 · Member activity · RM 142.80