Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00974
VM0000974Goldmember974@example.test · +601110000974 · Preferred outlet: OPLUMO Outlet 6
App UserFamily
Consent Status
Opted In
Points Balance
2,553
Current loyalty balance
Lifetime Spend
RM 3,192
Across 31 visits
Total Visits
31
Since 2025-03-03
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,553 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 6
Outlet purchase
2026-08-13 · Member activity · RM 73.50
App session
2026-08-01 · OPLUMO Outlet 6
Points credited
2026-07-20 · Member activity · RM 83.30
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 6
Outlet purchase
2026-06-26 · Member activity · RM 93.10
Points credited
2026-06-14 · OPLUMO Outlet 6
Outlet purchase
2026-06-02 · Member activity · RM 102.90