Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00975
VM0000975Silvermember975@example.test · +601110000975 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,995
Current loyalty balance
Lifetime Spend
RM 2,494
Across 27 visits
Total Visits
27
Since 2025-03-05
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
115d
2026-06-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,995 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 7
Outlet purchase
2026-06-04 · Member activity · RM 56.25
App session
2026-05-23 · OPLUMO Outlet 7
Points credited
2026-05-11 · Member activity · RM 63.75
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 7
Outlet purchase
2026-04-17 · Member activity · RM 71.25
Points credited
2026-04-05 · OPLUMO Outlet 7
Outlet purchase
2026-03-24 · Member activity · RM 78.75