Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00995
VM0000995Silvermember995@example.test · +601110000995 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,294
Current loyalty balance
Lifetime Spend
RM 2,868
Across 21 visits
Total Visits
21
Since 2025-07-09
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,294 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 10
Outlet purchase
2026-06-22 · Member activity · RM 96.75
App session
2026-06-10 · OPLUMO Outlet 10
Points credited
2026-05-29 · Member activity · RM 109.65
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 10
Outlet purchase
2026-05-05 · Member activity · RM 122.55
Points credited
2026-04-23 · OPLUMO Outlet 10
Outlet purchase
2026-04-11 · Member activity · RM 135.45